Meet ARAD’s Social Coordinator, Liliana Guerrero

Liliana Guerrero Delgado studied Business Administration at Los Andes University in Bogotá Colombia. After graduation, Liliana worked as a research assistant in the university and later joined the Alternative Contents division in Cine Colombia, her country’s largest cinema exhibitor and distributor. In this role, she distributed live events in cinemas such as New York’s Metropolitan Opera, London’s National Theatre productions and Moscow’s Bolshoi Ballet amongst others. Liliana aims to work in the public sector in order to promote the strengthening of artistic endeavors by demonstrating the socioeconomic impact of this industry, making the cultural sector a key-contributor to Colombia’s development.

-Tell us a little bit about yourself? Where are you from? What was your undergraduate degree focused on and how has it informed your current professional path?

I was born in Pasto (Colombia), in a city near the border with Ecuador. My parents moved to Bogotá, my country’s capital city, when I was very young. I have spent most of my life between these two places and I consider them both my hometowns. I particularly love Pasto’s diverse arts scene, which is very different from the rest of the country. Pasto is an Andean city that has lots in common with other cities that were part of the Incan Empire. For example, we share some of the same music, that is characterized by the use of the rondador (an instrument that consists of a set of chorded cane panpipes). Pasto is also well-known for its crafts and the Blacks and Whites Carnival that happens every year in January.

During my undergrad, although I majored in Business Administration, I took several classes related to the arts. For example, the Art and Cinema and Cultural and Literary Journalism courses introduced me to how the arts impact society. Later, I also took an elective in Cultural Management where I learned how to leverage my business education to address some of the challenges of arts organizations. 

Upon my graduation, I started working at the Alternative Contents Division of Cine Colombia -my country’s largest cinema exhibition and distribution company- where I worked in the marketing campaigns of more than 50 titles, including the Met in HD series, the National Theatre Live, the Bolshoi Ballet, classic Hitchcock, Kubrick and Chaplin films, and documentaries such as Gianfranco Rosi’s Fuocoammare and Ai Weiwei’s Human Flow.

-What motivated you to come to TC?

After working in marketing for arts organizations, I knew I wanted to continue to work in the cultural sector. I really liked ARAD’s comprehensive, multidisciplinary and rigorous program that prepares us to pursue careers both in the visual and the performing arts. Also, its location at the center of one of the most important cultural hubs, offered unparalleled diversity, multiculturalism, and opportunities to consolidate my abilities as an arts administrator. 

What are you most excited about this role?

In the role of Social Coordinator, I am excited about developing ways to bring our ARAD community closer together and opportunities for us to share. I think this job is especially important in light of the pandemic, and the fact that we are all scattered around the globe. It will be a challenge to come up with exciting programs to engage and remain connected, even when we’re physically apart.

-Where are your favorite spots around TC that you enjoy going to?

In my first semester at Columbia, I discovered the Burke Library at Union Theological Seminary. I love this spot because it is normally not very crowded. It is a great place to study, and it is also a very beautiful place. I also enjoy going for coffee at Max Caffé at 122nd and Amsterdam. It is a very cozy place, with vintage couches and a very homey atmosphere. 

-What sorts of things do you enjoy doing in your free time when you’re not at TC.

Before the pandemic, I really enjoyed going to performing arts events in the city. With my friends, we joked that we already deserved to have our names engraved in the seats of the Metropolitan Opera because we were regulars! I also enjoy reading historical 

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