An Interview with ARAD’s new Social Media Coordinator, Isabella Rivera

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Isabella Rivera is currently pursuing her Master’s in Arts Administration at Teachers College and is ARAD’s Social Media Coordinator. She recently graduated from the University of Puerto Rico at Mayagüez with a B.B.A. in Marketing and a Minor in Fine Arts. She also studied at UMass Amherst and Cornell University. Her passions lie in contemporary and feminist art, photography, and nonprofit work. Last year, her volunteer experience at the Museum of Art at the University of Puerto Rico Mayagüez (MUSA)—as well as her aunt Carmen Fishler Ruiz—inspired her to further explore the art field as a career path, which she says “happily brought her to ARAD.”

What is your role as social media coordinator?

As social media coordinator, I oversee ARAD’s Facebook and Twitter social media platforms. My work involves creating content, researching and coordinating social media posts in collaboration with ARAD’s staff and faculty on a daily basis.

What do you look forward to within this position?

Now that I am Social Media Coordinator, one of the things I’m looking forward to is having the opportunity to meet more ARAD alumni and assist with my photography and editing skills during special events. I’m also very humbly excited to just be part of the team, learn, and grow closer to this amazing program at TC.

Why is ARAD’s social media important?

ARAD’s social media is important because we have the responsibility to inform and provide essential opportunities to alumni, prospective and current students.  Keeping an active presence on Facebook and Twitter is a critical way to connect with our audience and develop the best marketing efforts for ARAD’s community and individuals interested in our program.

What past experiences help you with this job?

For most of my undergrad years, I was lucky enough to work in two part-time jobs that required creating ongoing original content and intensive digital marketing efforts, which have prepared me to work with ARAD’s platforms now. I love the flexibility and creative independence that goes into managing social media, and ARAD has given me the chance to explore that further more.

What else are you up to this semester?

This semester I’m taking courses at TC such as Cultural Policy, Organizational Psychology, P&P Visual Arts and Marketing for the Arts that will essentially help in my strategic planning when it comes to ARAD’s social media. I’ve also been wanting to broaden my skills and professional development further more within the Arts Administration field and have recently accepted an internship at Independent Curators International (ICI) in the development department for the Spring 2020 semester.

Welcome Isabella!

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