This spring, second year students Maggie Richardson, Avery DeMaria, Sarah Cho and Jana Morimoto are interning at Capacity Interactive, a digital marketing consulting firm specializing in working with arts and culture organizations.
Maggie first started as an intern in summer 2017, and has returned this spring to further develop her skills as a consultant. Maggie will join Capacity Interactive full time as a consultant after graduation—congratulations to Maggie!
Avery and Sarah joined Capacity Interactive as interns in fall 2017, and have also returned this spring. Avery is continuing work as a digital marketing consultant, while Sarah has joined the search team.
Jana began her internship this spring and is enjoying working with fellow arts enthusiasts to provide marketing support to some of her favorite arts organizations.
Capacity Interactive partners with visual and performing arts clients across the country, including Lincoln Center for the Performing Arts, Steppenwolf, Alvin Ailey American Dance Theater, La Jolla Playhouse, Walker Arts Center, and Carnegie Hall. Capacity Interactive offers services in digital advertising, web analytics, search engine optimization, search engine marketing, email strategy, and online fundraising. Maggie will join ARAD alumnae Jamie Perutz, Shira Dickstein, and Johnna Fellows Gluth on Capacity Interactive’s staff.
ARAD students often encounter Capacity Interactive in Marketing the Arts, Culture and Entertainment, a Columbia Business School course all ARAD students take during their first semester. Through the course, ARAD and MBA students explore best practices in marketing and work closely with arts organizations to develop strategic marketing plans. Tahra Millan, VP/Chief Marketing Officer at Caramoor, teaches the course. Professor Millan has a special tie to ARAD—she is an alumna! She brings to the course her experiences as a marketing innovator at Caramoor, Blue Man Group, Lower Manhattan Cultural Council, and the Broadway League.