Throughout the semester, we will feature highlights and insights from Dr. Lena and Dr. Mangione’s time in Palestine last summer. This is the final installment of the three-part series.
by Dr. Gemma Mangione
What is evaluation, and why is it important for arts professionals? I’ve written on this issue in other contexts, including in a recent blog post for RK&A, the planning, evaluation, and research firm serving museums for which I serve as a consulting analyst. As I suggest in the post, the question has in some ways become a rhetorical one. In an era of ever-increasing accountability to external stakeholders — primarily funders — evaluation savvy is not just an optional set of marketable professional skills, but necessary to the practice of arts management. Nevertheless, few arts professionals have the training to either lead smaller-scale evaluation projects or the resources to work with external consultants that can help them develop larger or longer-term initiatives.