Student Shoutout!

17553472_1300572620031654_5500705452051922375_nWe want to congratulate Zamara Choudhary for being been selected for the Critical Language Scholarship (CLS) Program.

The Critical Language Scholarship (CLS) Program is an intensive and highly selective overseas language and cultural immersion program organized and fully funded by the United States Department of State’s Bureau of Educational and Cultural Affairs. CLS is part of a wider government initiative to expand the number of Americans studying and mastering foreign languages that are critical to national security and economic prosperity to create a 21st century globalized workforce and increase national competitiveness.

As a recipient of the CLS award, Zamara will spend eight weeks studying Arabic in Tangier, Morocco at the Arab American Language Institute in Morocco (AALIM) on the campus of the American School of Tangier. Zamara will use her increased proficiency in Arabic and exposure to Moroccan cultures to facilitate cross-cultural understanding and exchange through arts and culture.

ARAD wishes you all the best as you pursue this exciting endeavor!

Internship Spotlight: ARAD Students at Capacity Interactive

This spring, second year students Maggie Richardson, Avery DeMaria, Sarah Cho and Jana Morimoto are interning at Capacity Interactive, a digital marketing consulting firm specializing in working with arts and culture organizations.


Maggie Richardson

Maggie first started as an intern in summer 2017, and has returned this spring to further develop her skills as a consultant. Maggie will join Capacity Interactive full time as a consultant after graduation—congratulations to Maggie!

Avery and Sarah joined Capacity Interactive as interns in fall 2017, and have also returned this spring. Avery is continuing work as a digital marketing consultant, while Sarah has joined the search team.

Jana Morimoto

Jana began her internship this spring and is enjoying working with fellow arts enthusiasts to provide marketing support to some of her favorite arts organizations.


Capacity Interactive partners with visual and performing arts clients across the country, including Lincoln Center for the Performing Arts, Steppenwolf, Alvin Ailey American Dance Theater, La Jolla Playhouse, Walker Arts Center, and Carnegie Hall. Capacity Interactive offers services in digital advertising, web analytics, search engine optimization, search engine marketing, email strategy, and online fundraising. Maggie will join ARAD alumnae Jamie Perutz, Shira Dickstein, and Johnna Fellows Gluth on Capacity Interactive’s staff.


ARAD students often encounter Capacity Interactive in Marketing the Arts, Culture and Entertainment, a Columbia Business School course all ARAD students take during their first semester. Through the course, ARAD and MBA students explore best practices in marketing and work closely with arts organizations to develop strategic marketing plans. Tahra Millan, VP/Chief Marketing Officer at Caramoor, teaches the course. Professor Millan has a special tie to ARAD—she is an alumna! She brings to the course her experiences as a marketing innovator at Caramoor, Blue Man Group, Lower Manhattan Cultural Council, and the Broadway League.


Speaker Series Highlights: Elaine Delgado

We recap on ARAD’s Spring 2018 Distinguished Speaker Series with Elaine Delgado.


On Monday, February 26, Elaine Delgado, Director of Individual Giving at the Tenement Museum, joined ARAD students, faculty, staff and alumni to deliver a talk about creating a culture of philanthropy at arts organizations. Delgado shared case studies from her career, which has included arts non-profits Casita Maria and the Hispanic Society to explain how she has applied theories like Michael Kaiser’s the Cycle in her work. She energized our audience by talking through challenges such as fundraising for the Hispanic Society while its main venue is closed for renovations as well as success stories like creating donor relationships between Casita Maria and Gaetana Enders.


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Her passion for each organization’s mission became clear throughout her talk and demonstrated the link between an organization’s artistic mission and its administration. Delgado gave ARAD students practical advice to consider as they embark on careers in development. First year student Rachel Huang said, “Elaine Delgado’s talk was really thought-provoking. I really enjoyed learning her working experience in three such unique organizations.”


Delgado also led a conversation among attendees during which the group discussed building board relationships, integrating individual giving with other forms of development, and building passion among stakeholders. First year student Carolina Cambronero-Varela said, “Her knowledge, professionalism, experience and presentation style made this an empowering event.”


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ARAD program director Dr. Jennifer Lena began the Distinguished Speaker Series in 2013 to complement ARAD’s theoretical and practical curriculum. Understanding development is an important part of ARAD’s curriculum, since many arts professionals are involved in fundraising for their organization’s operations. Through the series, ARAD students have opportunities to learn firsthand from experts in the field. Later this semester, ARAD will welcome speakers from the American Museum of Natural History and Slover Linett Audience Research.



Student Spotlight: Haley DeLuca

Haley DeLuca, ARAD ’18, is a graduate of Davidson College, where she majored in Classics with a minor in Theatre. A lifelong musical theatre junkie, she ran her school’s all-girls a cappella group and co-produced Davidson’s first completely student-run musical. As a former actor (not failed, pre-successful), she also knows how to make every drink on Starbucks’ menu. She currently works as a press agent at DKC/O&M, assisting on publicity campaigns for Broadway shows such as School of Rock and Children of a Lesser God, as well as for The Actors Fund.

We sat down with Haley in the Arts Administration Office to hear more about who she is and her perspectives on the ARAD experience – check it out below!

Introduce yourself and share your favorite ARAD and New York City experiences!

Video Feb 22, 4 11 31 PM from ARAD Assistant on Vimeo.

What are three things you can’t live without?

Video Feb 22, 4 09 42 PM from ARAD Assistant on Vimeo.

What is one highlight from completing your degree that you’re proud of?

Video Feb 22, 4 13 47 PM from ARAD Assistant on Vimeo.

Share your experiences of the ARAD program.

Video Feb 22, 4 15 50 PM from ARAD Assistant on Vimeo.

Thanks for spending some time with us Haley!